Google’s Project Ara Modular Smartphone Could Change The Way We Buy Phones Starting Next Year

Google’s Advanced Technology and Projects Division just announced its first developer event for Project Ara, a modular smarpthone, yesterday, and a new follow-up profile by TIME indicates we could see the device come to market by next year, with a $50 price tag to start. The key phrase there is “to start,” however, as this smartphone with swappable components could get a lot pricier, very quickly.
Ara is designed to offer consumers choice, with an open platform design that provides a basic chassis from Google with, the option to customize functionality using modular components sourced from third-party hardware developers. Users could buy sensors, additional storage, more battery capacity, better speakers and so on, slotting in and out components as needed. Including stupid ones, by the way: project lead and DARPA vet Paul Eremenko tells TIME an “incense burner” could be a module
Google wants to get the price point on the base Ara hardware to $50, but you wont’ get much in exchange for that – the only connectivity on board will be Wi-Fi at that price point. But the point is that users could build it up however they liked, rather than being stuck with whatever they got when they signed up. But that entails additional expense: Depending on what you want your phone to be able to do, it’s easy to see the price rising quickly.
This leads to a couple of different analogies about how this might work out in practice – it’s a little like a razor and blades setup, offering the potential for a continuing revenue stream from upgrade components. But it’s more akin to a freemium software model, since the modules aren’t expendable like razor blades, but rather optional add-ons that enhance the experience, but aren’t strictly necessary to it.
Ara’s aim isn’t to upsell, however, or at least that doesn’t seem to be the intent of the Ara founding team. Instead, it wants to bring full-featured devices to the world’s next 5 billion potential smartphone users, without forcing them to swallow a huge price tag as well. Of course, this will definitely appeal to hobbyists as well, including the same kind of people who liked the Handspring Visor and its Springboard, but with modern smartphone styling that ATAP says will keep overall device depth down to less than 10mm, with 4mm deep modules.

The TIME profile also sheds light on some of the fundamental mechanics of how Ara works. Modules are designed to slot in to each compartment on the basic chassis interchangeably, regardless of what each does. They’re also hot-swappable, so you don’t need to power down the phone to replace individual parts. Finally, the modules are secured to the device using hardware latches, which use magnets to lock stuff in place. That lock is released using an app of the phone, so that they won’t fall out when jostled or when the phone drops.
Ara is definitely an amazing innovation, and a project that it would be amazing to see come to fruition. It’s also massively ambitious, and not every experimental tech Google develops ends up as a proper shipping project. Modularity has a lot to potentially offer the smartphone market (and could also be very interesting when applied to tablets) but there’s a lot of ground to cover between here and selling these things in stores. Still, if anyone has the resources and runway to make it happen, Google is a pretty good candidate.

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Google's Project Ara wants to revolutionize the smartphone industry within a year

The night before Google's Advanced Technology and Projects (ATAP) division was supposed to show off the one and only functional Project Ara prototype to a room full of eager developers, someone dropped the phone and broke the display. At any other product reveal, this worst-case scenario would be a nightmare come true. Not to Google: The company made lemonade out of a lemon by turning it into a selling point for the modular smartphone. A year from now, painful situations like this might be easily fixed by simply buying a new display and swapping out the broken one.
Not that it would've made much of a difference if last night's fiasco never happened. Attendees at this week's Project Ara developer conference wouldn't have been able to boot up the prototype and play around with it like any typical smartphone -- in this case, "functional" is not the same as "functioning" -- but at least it would've made for a better presentation. Regardless of how it looked, however, we were able to briefly handle the Project Ara prototype and some of its first modules. To be clear, this is an extremely early model and there's a long way to go before it sees the light of day, but it at least allows us to get a good glimpse of what's to come over the next year as Ara continues to prepare for launch.

Project Ara prototype

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Project Ara brings the modular smartphone from concept to a reality; it almost seems like it should've made a cameo in The Lego Movie. The Ara consists of a metal endoskeleton, which is essentially the spine of the phone, and slots for replaceable components known as modules, which look a lot like tiles. (If you're reminded of Windows Phone when looking at the back, you won't be the first.) These tiled modules can include anything that makes your phone tick (processor, RAM, WiFi, power jack, baseband, display and battery, for instance), as well as plenty of other features like your camera, speakers and storage space. Each module will connect to the other working parts through capacitive interconnects, which are essentially wireless pads that are smaller than standard pins. Electropermanent magnets not only hold modules in place, but they also act as a toggle switch, which allows you to easily turn that element on and off. As you might already imagine, all modules can be swapped out at your convenience. ATAP plans to feature Ara in three different sizes, ranging from a smaller six-module option to a large-screened model with more modules.

At first blush, it almost sounds like this project only appeals to the same consumers that enjoy building their own computers from scratch, but ATAP insists that it'll transform emerging markets -- more specifically, the 5 billion people on Earth who own feature phones, but cannot afford to get anything more expensive. Today, the division announced that it's planning to ship a "Grey Phone," which is simply a prepackaged device that comes with only a screen, processor and WiFi module. From there, users can easily add and take away components as they see fit. It'll be relatively cheap -- the product would cost Google $50 to make, though retail price hasn't been determined yet -- and users on a tight budget can easily add or upgrade modules whenever they can afford to do so.
Longevity is another huge factor; whereas most smartphones today can barely make it through a two-year contract, Ara is meant to last for several years. This means it'll likely be much less expensive over the long run, and fewer phones will wind up in dumpsters.

According to ATAP, a device like Ara will also bring power of choice to consumer hands. Buying a smartphone often feels like a gamble -- a matter of sacrificing some features in favor of others. With Ara, you'll finally be able to determine exactly what kind of stuff you want in your phone. In essence, it sounds like Google's hoping to "disrupt" the traditional phone makers like Samsung, HTC and LG (as well as carriers), since the average consumer wouldn't need to go through those companies to buy a phone anymore.
When it comes to what kind of modules would be available, the sky's the limit. ATAP has already begun offering a development kit to anyone who wants to put together modules of their own, so there are plenty of possible use cases. One example shown was a pulse oximeter, featured in a long module that extended beyond the rest of the phone's chassis; there was a thick camera module that could easily be swapped out with different kinds of lenses; and we even listened to developers as they floated the idea of a credit card reader similar to a Square dongle. As of this week, it's now up to these partners and devs to explore the space and figure out how to make Ara successful.

This all sounds fine and dandy, but it doesn't come without a setback or two. Despite ATAP's efforts, it's still larger, heavier and thicker than your run-of-the-mill smartphone, and there are some concerns with battery efficiency (although the ability to hot-swap batteries certainly helps). Naturally, the team understands that such matters could be a turnoff for potential buyers, so they hope to resolve these issues by the time the next prototype comes around later this year.
Project Ara is halfway through a two-year mission. The deadline is a driving motivation for the handful of full-time employees and contractors involved in the project, as the expected timeframe was brought up several times during today's conference. There isn't any time for delays, which makes this project even more exciting -- if it's going to happen, it has to be ready to go this time next year. Not only is ATAP facing a ticking clock, but it's also doing so with a pretty hefty to-do list: It has to entice developers, conduct demonstrations at convincing scales and get consumers interested in taking a chance on a brand-new type of smartphone. It's not going to be easy, but the journey will be fascinating to watch.